Sunday, 13 December 2009
Saturday, 12 December 2009
Xmas party @ Psirri Athens.
Shopping spots in Psirri unite, offering a special Xmas weekend full of gift inspirations, wine and browsing, and a special 15% discount to all our customers for this weekend only.
When? Sat 12th and Sun 13th of December
Time? Sat 10.30 – 18.00 & Sun 12.00 - 18.00
Where? Occhi Concept Store (Sarri 35, 210.3213298) / MOFU (Sarri 28, 2103311922) / Formica Design Store (Pallados 9, 210.3234636) / Tonic Essentials (Pallados 24-26, 210.3317371) / Kartousa Gift Shop (Taki 9, 210.3247525) / Euangelia fashion designer (studio-Aristofanous 15, 6972533664) / Sotiris Georgiou fashion designer (studio-Miaouli 16, 2nd floor, 210.3243210)
Why? Join us to find out
Χριστουγεννιάτικο πάρτυ στου Ψυρρή
Το Σάββατοκύριακο 12 και 13 Δεκεμβρίου τα καταστήματα του Ψυρρή σας περιμένουν για μια περιήγηση στην περιοχή γεμάτη με ιδέες για δώρα, κρασί και μουσική προσφέροντας για αυτό το σαββατοκύριακο μόνο ένα 15% σε όλες τους τις συλλογές.
Ώρα? Σαβ. 10.30 – 18.00 & Κυρ 12.00 - 18.00
Occhi (Σαρρή 35), Mofu (Σαρρή 28), Euangelia (Αριστοφάνους 15), Formika (Παλλάδος ), Tonic Essentials (Παλλάδος ), Σωτήρης Γεωργίου (Παλλάδος ) Καρτούσα (Τάκη 9)
Για περισσότερες πληροφορίες 210.3213298
Saturday, 5 December 2009
Winter trends.
New season or memories of the past seasons?Remeber,Coco Chanel said : “ if you want to be in fashion you should be démodé ”.
Tuxedos. There are few of them in collections but what a stand out they make! And appearance of Rihanna wearing a Dolce&Gabbana tuxedo did a lot to cause envy and desire to own the item of this kind in one’s wardrobe. So, tuxedo is very hot for the season. And it has been for many seasons… Christina says: .Nothing new.Past is now.And now is past.
Sweater tunics. Women who prefer warm clothes to fashionable ones can feel relieved as designers have brought back a sweater tunic that is both a beautiful piece and a warm one. Christina says: No coments.
Vests. You might be surprised but vests are trendy. No matter what material they are made of – fur, leather, satin – they look pretty and unusual. Christina says: Again, nothing new.Vests have been always stylish even when they were not in the magazines.Depend on how you wear them.See Kate Moss.
White shirt – no patterns, sequins or other stuff. Depending on the fabric it can look royal or casual. Choose what you want and experiment with your style! Christina says: Guess what? A white shirt = A black dress. Anything new please?
Peaked shoulders. They have been already adopted by many fashionistas, especially after Kate Moss donned one of Balmain dresses. So, it’s a super trend for Autumn 2009 and Winter 2010 Ladies. Christina says: Yes, but only when it is Balmain or Lavnin or Guccci etc.In other case forget it.
Jeans are versatile and both young and old like wearing them. Jeans of this fashion season are skinny ones, those which show the perfection of every inch of your legs.
Christina says: Jeans are simple jeans.No matter skinny or baggy or boyfriend style we love them for ever.!!
Leggings have entered the contemporary world of fashion very fast. Some experts tried to explain this by the influence of the economic downturn as leggings are cheaper than pants but look as beautiful. Christina says: Leggings are practical .Just this.
Pants. Styles of pants vary a lot in designers’ collections. Some couturiers offer us to wear usual classic styles, while others offer newer and fresher ideas. Christina Says: Choose yours according your weight and pocket.
Colours:
Black and grey D&G Louis Vouiton
Black and white Gucci
Brown Etro
Neon coloursNeon brightness represent the disco era of the 80s. Contrast coral red, vivid fluorescent blue or bright yellow with a backcloth of black and white
Red , Burgundy ,Blue. Christina says: Exept neon colours,all the others look familiar .No? What do you wear every winter? Neon colours are for catwalks .
Over-the-knee boots
Christina says : Only for one season.Cheap over-the knee boots will look alwful.Will you spend for a pair of boots with experied date?Not to mention that you need the appropriate body.
ChainsMarni, Marc Jacobs, Dolce and Gabbana, Missoni and other designers featured Fall 2009 -Winter 2010 lines of multi-chain jewelry and handbags. Chains are thick, long, bold.
Christina says: I love chains.Go for them.
Leather
Leather makes a huge statement again and it’s a very versatile material. Christina says:Every woman ought to have one leather bike style jacket.
Sparkles
Shine on! This was said to us by all designers in their Fall-Winter 2009-2010 collections. Dresses, pants, jackets, suits, handbags and shoes are all in sparkles and crystals. Christina says: Nice for Christmas time .Sparkles will be precent in the Spring-Summer 2010 collection(You will find some pieces at Speak Out) too.Keep in mind: One piece is enough and adds some style.Many will be a disaster .Trully .
Playboy bunny ears.
Since Louis Vuitton launched the headwear celebrities have tried to adopt those into their outfits. Of course, these were very bold ladies, like Madonna, Lady Gaga, the Olsens and Lily Allen
Christina says: If you are not Madonna, Lady Gaga, the Olsens and Lily Allen don’t do it. But If you insist , Wear them during Carnaval.It will be a great idea.
Thursday, 12 November 2009
Cosmopolitan,appletini and shopping 25-09-09.
My assistant Athina and my good friend and customer Gianna!!! Thank you girls!
Sunday, 8 November 2009
Chloe Sevigny.
http://www.lifo.gr/mag/features/1563
Alberta Ferreti and Her Prometej!
Alberta Ferreti and her stunning yacht .
She came to Hydra 2-3 years ago.She bought a beautiful necklace made by Katerina Psoma .
Nate and kate .
Nate exhibited at Hydra's workshop gallery.Check this article:
http://www.lifo.gr/mag/features/1751
Tuesday, 3 November 2009
Saturday, 31 October 2009
Jimmy Choo for H&M.
Athens Shops: Ermou street 22 and Kolokotroni 3-5.
Save the date and the location.
Be aware of the ''small letters''.
H&M is launching Jimmy Choo for H&M on November 14th. Since the collection is in very high demand, we’re expecting a crowd.
WHAT DO I DO IF I ARRIVE BEFORE OPENING HOURS?If there is a line, please wait in line and H&M store staff will inform you about how to shop.HOW DOES THE QUEUING SYSTEM WORK?
The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet.
When your time has come, we will let you into the designated area to shop. Our goal is to create a better shopping experience for all of our customers.If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. After about two hours we will also open up the designated area for all of our customers.
To make sure as many customers as possible are able to buy from the Jimmy Choo for H&M collection, we have a limitation. Every customer can buy the whole collection but with a limitation of buying maximum one per product, i.e. not more than one size (shoes/garments) or piece (accessories) per product per customer. The limitation covers the whole Jimmy Choo for H&M Collection. Your place in line does not guarantee any items from the Jimmy Choo for H&M collection.
After all these,I don't think I go for it.
I bought Roberto Cavalli for H&M and it was really bad experience.All these women pushing and pulling!!
Not to mention the poor quality of the items.You get what you pay for after all.
OK it is a good value for money but the market is full of bargains.Shopping is fun,not a fight.
Good luck girls!
Again polyvore.
Το Polyvore είναι ένα fashion social network που σας επιτρέπει να δημιουργήσετε τα δικά σας μοναδικά outfits, συνδυάζοντας ρούχα, παπούτσια και αξεσουάρ διάσημων σχεδιαστών μόδας (!), αλλά και να μοιραστείτε τις στυλιστικές σας ανησυχίες με άλλους fashionistas.
Στα fashion sets σας μπορείτε να προσθέσετε backgrounds και άλλα αντικείμενα (καλλυντικά, αρώματα κ.λπ.) ακόμη και από άλλα sites, ενώ για όλα τα items που υπάρχουν στο Polyvore, θα βρείτε πληροφορίες, τιμές και links για να τα αγοράσετε απευθείας, χωρίς να χάνετε χρόνο ψάχνοντας. Τέλος, έχετε τη δυνατότητα να δημοσιεύσετε τις δημιουργίες σας στο Facebook και το Twitter για να προβάλλετε το ταλέντο σας!
....................................................................................................................................................
Polyvore is a user-generated fashion magazine filled with user-generated ads. The people who go to it play fashion editor and create collages featuring pictures of clothes, accessories and models from across the Web. Readers view the collages, which the site calls “sets,” and if they click on a dress or necklace, they are taken to the Web site that sells it.
Founded by three ex-Yahoo engineers, Polyvore has been focused on getting people to visit the site. It seems to be working. Polyvore had more than 835,000 unique visitors in June, almost 25 percent more than the traffic to Style.com, run by Vogue, and InStyle.com, according to Compete, a Web analytics firm. It is also far bigger than the Web sites of Lucky and Harper’s Bazaar. While other fashion magazine sites have been struggling to hold an online audience, Polyvore has tripled its traffic in the last year.
Now it is shifting its focus to making money. It runs ads, like the magazine sites do. But it also earns a commission when users click on or purchase clothes from certain e-commerce sites, though only about a quarter of outbound clicks make money for Polyvore. The company is now trying to forge relationships with clothing and accessories sites in return for uploading their product catalogues to the site.
“To compete with the Vogues and InStyles, it’s not just about transacting and maximizing the dollars per page view,” said Peter Fenton, a partner at Benchmark Capital, which invested $2.5 million in Polyvore. “There’s this aspirational side and entertainment side, which none of the sites up until now have done a good job at tapping into.”
At the same time, Polyvore is giving stale e-commerce sites a much-needed jolt of inspiration. “Online retail started around digital cameras. Now, sites are using the same engines to sell shirts, but that’s not the way they should be sold,” said Pasha Sadri, co-founder and chief executive of Polyvore. “Clothing is much more visual.” And unlike cameras or books, clothes and accessories are bought as part of a whole outfit, though many sites still show pieces of clothing individually.
Mr. Sadri, a corduroy-wearer who is not particularly fashion-forward himself, conceived the idea for Polyvore in 2007, while working at Yahoo. He was the software engineer behind Yahoo Pipes, a tool that allows people to pull together content from across the Web, similar to what Polyvore does.
When Polyvore users surf the Web, they use a tool called the Clipper, downloaded and saved on the toolbar, to select images and save them to Polyvore, where anyone can use them in a collage.
Brands and e-commerce sites can also upload their items to Polyvore, though today 95 percent of the images come from users. Polyvore attributes images with a hyperlink to the original site. (It gets about five requests a week, usually from photographers or painters, to remove images.)
To create a set, users drag and drop images and manipulate them. Polyvore also offers fonts for text, and audio clips from Amazon. Its 928,000 registered users create 28,000 new sets a day. A set inspired by Blake Lively, the “Gossip Girl” actress, includes a picture of her with a leather jacket similar to the one she is wearing, available on the Zadig & Voltaire Web site for $840. It also features accessories for the outfit, like Coach boots, Ray-Ban aviator sunglasses and a T-Mobile Sidekick.
On a blog called Boutonnieres & Bow Ties, brides-to-be submit photos of their wedding dresses. Samantha Shih, owner of a menswear company called 9Tailors, uses Polyvore to create the groom’s outfit, complete with tie and cuff links, and uploads it to her blog.
To increase revenue, Polyvore is engaging fashion companies to sponsor content on the site. Tory Burch promoted its summer collection, which was inspired by Venice, by running a contest on Polyvore that asked users to create Venetian-themed sets using the new Tory Burch pieces.
Lori’s Shoes, a boutique in Chicago and online, recently noticed a surge of traffic coming from Polyvore, which John Coyle Steinbrunner, the company’s creative director, had not heard of.
Now Lori’s Shoes wants to advertise on Polyvore. “It just gets us a better customer than banner ads or cost-per-click ads, they’re just instantly more loyal,” Mr. Steinbrunner said. “As opposed to just being a customer, they get to help determine what the look and aesthetic of the shoe is.”
Some online retailers, including Charlotte Russe and Torrid, license Polyvore’s technology to use on their own sites. Sucharita Mulpuru, an e-commerce analyst at Forrester Research, says she thinks licensing is the most promising use for Polyvore and competitors like Kaboodle.
“On the retail sites themselves, people are looking to be inspired and are down the funnel of the purchase process,” she said. But while using Polyvore’s site, “people are in a different mind-set, they’re looking to browse, they might not be looking to buy.”
Polyvore also plans to sell data on customer preferences it compiles on the site. It could potentially tell a retailer that a type of shoe is more popular in Manhattan than Los Angeles, so it would know where to stock the shoe. Or designers could upload images of new items before deciding to produce them to get input from fashion-savvy users.
It could also give buyers information about trends in real-time, faster than monthly magazines, said Jess Lee, Polyvore’s product manager. This fall, for example, watch for recent trends bubbling up on the site: exposed zippers, fingerless gloves and butterfly prints. Polyvore’s co-founders are Pasha Sadri, Guangwei Yuan and Jianing Hu. Traffic to the site has tripled in the last year.
Peter DaSilva for The New York Times
From :www.nytimes.com/2009/07/27/technology/companies/27polyvore.html?_r=1
Στα fashion sets σας μπορείτε να προσθέσετε backgrounds και άλλα αντικείμενα (καλλυντικά, αρώματα κ.λπ.) ακόμη και από άλλα sites, ενώ για όλα τα items που υπάρχουν στο Polyvore, θα βρείτε πληροφορίες, τιμές και links για να τα αγοράσετε απευθείας, χωρίς να χάνετε χρόνο ψάχνοντας. Τέλος, έχετε τη δυνατότητα να δημοσιεύσετε τις δημιουργίες σας στο Facebook και το Twitter για να προβάλλετε το ταλέντο σας!
....................................................................................................................................................
Polyvore is a user-generated fashion magazine filled with user-generated ads. The people who go to it play fashion editor and create collages featuring pictures of clothes, accessories and models from across the Web. Readers view the collages, which the site calls “sets,” and if they click on a dress or necklace, they are taken to the Web site that sells it.
Founded by three ex-Yahoo engineers, Polyvore has been focused on getting people to visit the site. It seems to be working. Polyvore had more than 835,000 unique visitors in June, almost 25 percent more than the traffic to Style.com, run by Vogue, and InStyle.com, according to Compete, a Web analytics firm. It is also far bigger than the Web sites of Lucky and Harper’s Bazaar. While other fashion magazine sites have been struggling to hold an online audience, Polyvore has tripled its traffic in the last year.
Now it is shifting its focus to making money. It runs ads, like the magazine sites do. But it also earns a commission when users click on or purchase clothes from certain e-commerce sites, though only about a quarter of outbound clicks make money for Polyvore. The company is now trying to forge relationships with clothing and accessories sites in return for uploading their product catalogues to the site.
“To compete with the Vogues and InStyles, it’s not just about transacting and maximizing the dollars per page view,” said Peter Fenton, a partner at Benchmark Capital, which invested $2.5 million in Polyvore. “There’s this aspirational side and entertainment side, which none of the sites up until now have done a good job at tapping into.”
At the same time, Polyvore is giving stale e-commerce sites a much-needed jolt of inspiration. “Online retail started around digital cameras. Now, sites are using the same engines to sell shirts, but that’s not the way they should be sold,” said Pasha Sadri, co-founder and chief executive of Polyvore. “Clothing is much more visual.” And unlike cameras or books, clothes and accessories are bought as part of a whole outfit, though many sites still show pieces of clothing individually.
Mr. Sadri, a corduroy-wearer who is not particularly fashion-forward himself, conceived the idea for Polyvore in 2007, while working at Yahoo. He was the software engineer behind Yahoo Pipes, a tool that allows people to pull together content from across the Web, similar to what Polyvore does.
When Polyvore users surf the Web, they use a tool called the Clipper, downloaded and saved on the toolbar, to select images and save them to Polyvore, where anyone can use them in a collage.
Brands and e-commerce sites can also upload their items to Polyvore, though today 95 percent of the images come from users. Polyvore attributes images with a hyperlink to the original site. (It gets about five requests a week, usually from photographers or painters, to remove images.)
To create a set, users drag and drop images and manipulate them. Polyvore also offers fonts for text, and audio clips from Amazon. Its 928,000 registered users create 28,000 new sets a day. A set inspired by Blake Lively, the “Gossip Girl” actress, includes a picture of her with a leather jacket similar to the one she is wearing, available on the Zadig & Voltaire Web site for $840. It also features accessories for the outfit, like Coach boots, Ray-Ban aviator sunglasses and a T-Mobile Sidekick.
On a blog called Boutonnieres & Bow Ties, brides-to-be submit photos of their wedding dresses. Samantha Shih, owner of a menswear company called 9Tailors, uses Polyvore to create the groom’s outfit, complete with tie and cuff links, and uploads it to her blog.
To increase revenue, Polyvore is engaging fashion companies to sponsor content on the site. Tory Burch promoted its summer collection, which was inspired by Venice, by running a contest on Polyvore that asked users to create Venetian-themed sets using the new Tory Burch pieces.
Lori’s Shoes, a boutique in Chicago and online, recently noticed a surge of traffic coming from Polyvore, which John Coyle Steinbrunner, the company’s creative director, had not heard of.
Now Lori’s Shoes wants to advertise on Polyvore. “It just gets us a better customer than banner ads or cost-per-click ads, they’re just instantly more loyal,” Mr. Steinbrunner said. “As opposed to just being a customer, they get to help determine what the look and aesthetic of the shoe is.”
Some online retailers, including Charlotte Russe and Torrid, license Polyvore’s technology to use on their own sites. Sucharita Mulpuru, an e-commerce analyst at Forrester Research, says she thinks licensing is the most promising use for Polyvore and competitors like Kaboodle.
“On the retail sites themselves, people are looking to be inspired and are down the funnel of the purchase process,” she said. But while using Polyvore’s site, “people are in a different mind-set, they’re looking to browse, they might not be looking to buy.”
Polyvore also plans to sell data on customer preferences it compiles on the site. It could potentially tell a retailer that a type of shoe is more popular in Manhattan than Los Angeles, so it would know where to stock the shoe. Or designers could upload images of new items before deciding to produce them to get input from fashion-savvy users.
It could also give buyers information about trends in real-time, faster than monthly magazines, said Jess Lee, Polyvore’s product manager. This fall, for example, watch for recent trends bubbling up on the site: exposed zippers, fingerless gloves and butterfly prints. Polyvore’s co-founders are Pasha Sadri, Guangwei Yuan and Jianing Hu. Traffic to the site has tripled in the last year.
Peter DaSilva for The New York Times
From :www.nytimes.com/2009/07/27/technology/companies/27polyvore.html?_r=1
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